Steamboat Classic
Building Race Awareness Through Social Media
THE GOAL
Use social media to build race awareness, drive participation, and strengthen the connection between the Steamboat Classic and its running community.
THE STRATEGY
I built a social strategy around five core content pillars:
RACE: Registration, race details & reminders
TRAIN: Training tips & preparation
COMMUNITY: Runners, groups & local stories
EXPERIENCE: Behind-the-scenes & race-day energy
PARTNERS: Sponsors & local collaborations
THE EXECUTION
I led content strategy and execution across reels, graphics, partnerships, and event coverage to build awareness and excitement leading into race day.
Social Media
Results:
1.6M+ combined social media views from organic and paid media
410K+ accounts reached
+117% YoY growth in Facebook content views
Increased social media following by 8%
Website Content Management
Maintained and updated race information, schedules, registration details, and participant resources throughout the event cycle.
Window Cling Design
Designed a promotional window cling based on established event branding, translating existing creative assets into a large-scale retail display.
