Steamboat Classic

Marketing & Creative Execution

I support the Steamboat Classic through social media content, website management, and promotional design that helps drive registration, inform participants, and build excitement around race weekend.

Key Contributions

  • Social media content creation

  • Website updates & management

  • Promotional design assets

  • Assist with race marketing & communications

Social Media

I managed Steamboat Classic's social media strategy through content creation, community engagement, and event storytelling. By combining organic content with targeted paid advertising, I increased reach, engagement, and race registrations.

Results:

  • 1.6M+ combined social media views from organic and paid media

  • 410K+ accounts reached

  • +117% YoY growth in Facebook content views

  • Increased social media following by 8%

Website Content Management

Maintained and updated race information, schedules, registration details, and participant resources throughout the event cycle.

Steamboat Classic Website

Window Cling Design

Designed a promotional window cling based on established event branding, translating existing creative assets into a large-scale retail display.