Girls Run the World 5K
Event Branding, Merchandise Design & Web Design
THE GOAL
Build a cohesive, recognizable race brand that creates excitement, connects with its audience, and carries consistently from digital to race day.
THE STRATEGY
I focused on creating a cohesive brand experience across:
BRANDING: Race identity, creative direction, shirt & medal design
DIGITAL: Website build and online race experience
SOCIAL: Content strategy and team leadership
EXPERIENCE Creating a visual identity that carried through race day
THE EXECUTION
I led the creative development of the race brand, designed the race shirt and medal, built the website, and helped lead the team responsible for social media. My focus was creating a consistent experience across every participant touchpoint, from the first social post to race day.
Website Design
Designed and built the event website, providing participants with race information, registration access, and event updates through a clear, user-friendly experience.
Medal Design
Created the finisher medal design, incorporating event themes and custom details to deliver a memorable race-day keepsake.
Race Shirt
Designed the official race shirt, balancing event branding with a wearable design that participants would be excited to wear beyond race day.
