Marketing Director
RC Outfitters
I manage marketing efforts for RC through social media, email campaigns, partnerships, and community events. I create content and marketing strategies that have helped grow our social media following by nearly 10% and increase reach by 20%+. I also develop monthly email campaigns and product collections that generate up to $10K in in-store sales. One of my biggest projects has been helping lead the rebrand of our run club into RC Athletic Club, which helped grow membership by nearly 60%. I also design creative materials, manage the Squarespace website, and work with event partners like the Steamboat Classic and Girls Run The World 5k, on marketing and promotions.
Community Leasing Intern
Cardinal Group Companies
I developed and managed social media campaigns that contributed to approximately 40% of monthly leasing revenue while helping increase social media followers by about 6% each month. I also helped organize and promote resident events, created partnerships with local businesses for cross-promotions, and focused on building a stronger sense of community and engagement for residents.
Business Development Intern
Illini Media
I worked with local businesses to create marketing plans and advertising contracts that aligned with their business goals and target audiences. I focused on building strong client relationships and helping businesses improve their branding and outreach strategies. Through customized marketing solutions and contracts, I helped secure over $15,000 in revenue while supporting business growth and client engagement.