Marketing Director
RC Outfitters
I lead marketing strategy and a cross-functional team for RC, overseeing integrated campaigns across social media, email, website, partnerships, events, and creative. I guide team priorities, delegate projects, and collaborate across departments to ensure marketing initiatives support broader business and brand goals. My work has contributed to a nearly 12% increase in social media following, 20%+ growth in reach, and email campaigns generating up to $15K+ in in-store sales. I also helped lead the strategic rebrand of RC’s run club into RC Athletic Club, growing membership by nearly 60% and strengthening the brand’s presence within the local running community. In addition, I oversee creative development, website content, brand partnerships, and community activations with organizations including the Steamboat Classic and Girls Run The World 5K.
Community Leasing Intern
Cardinal Group Companies
I developed and managed social media campaigns that contributed to approximately 40% of monthly leasing revenue while helping increase social media followers by about 6% each month. I also helped organize and promote resident events, created partnerships with local businesses for cross-promotions, and focused on building a stronger sense of community and engagement for residents.
Business Development Intern
Illini Media
I worked with local businesses to create marketing plans and advertising contracts that aligned with their business goals and target audiences. I focused on building strong client relationships and helping businesses improve their branding and outreach strategies. Through customized marketing solutions and contracts, I helped secure over $15,000 in revenue while supporting business growth and client engagement.