RC Outfitters

Building an Omnichannel Marketing Strategy for a Specialty Retail Brand

THE GOAL

Build a cohesive omnichannel marketing strategy that strengthens brand awareness, grows community, and drives customers from digital touch points into the store.

THE STRATEGY

I developed and executed an integrated marketing strategy designed to strengthen RC Outfitters' brand presence, grow its community, and drive customers from digital touchpoints into the store.

The strategy connected: Social media, Email marketing, Website content, Brand partnerships, Events & activations, Community building, Product launches, and In-store experiences

THE EXECUTION

I oversee a team responsible for executing integrated marketing initiatives across social, email, digital, partnerships, events, and creative, providing strategic direction while ensuring consistency across every customer touchpoint.

The Impact

1.2M

annual content views across all platforms

$100,000

in annual marketing partnerships managed

+13% 

follower growth across socials

+20%

social content interactions YoY

$15,000+

in revenue per store email campaign

5k+

monthly website visits

Social Media & Content Creation

Graphics

Carousel

Reels

Email Campaigns

Lead email marketing for RC Outfitters, creating in-house and paid brand campaigns that drive engagement and revenue.

  • Average $15,000+ in revenue per store email campaign

  • Average $2,000-$4,000 in revenue per paid targeted brand campaign

  • Audience of 43,000+ subscribers

  • Copywriting, campaign strategy, execution, and reporting

Email Campaign

Paid Brand Campaign

RC Brand Marketing Partnerships & Activations

I lead RC's brand partnership program, managing relationships with leading performance and lifestyle brands that invest more than $100,000 annually in collaborative marketing initiatives.

These partnerships come to life through in-store activations, community events, product launches, social content, and integrated campaigns designed to connect brands with the RC audience while enhancing the customer experience.

Paid Media Collaborations

Partnering with brands to amplify campaigns through strategic paid social advertising.

Event Activations

Bringing brand partnerships to life through in-store events, product demos, group runs, and community experiences.

Brand Partners