RC Athletic Club
Brand development + Community building
I led the rebrand and launch of RC Athletic Club, transforming run309 into a community-focused movement hub designed to bring people together through running, walking, and shared experiences. Through branding, content creation, event promotion, and merchandise development, I helped create a cohesive brand experience that extends RC's presence beyond retail and fosters connection both online and in person.
Key Contributions
Brand strategy & rebrand execution
Social media content & reels
Graphic design & marketing assets
Merchandise design
Event planning & promotion
Community engagement
Branding
Reels
Produced short-form video content to highlight club culture, promote events, increase engagement, and tell authentic community stories.
Social Media Graphics
Designed digital marketing assets that supported weekly programming, event promotion, brand awareness, and community engagement.
Results:
600K+ views since launch in August 2025
Grew Following from 0 to 1,309 since launch
Grew membership by 60% through organic and paid media
Merchandise Designs
Created branded apparel and merchandise that strengthened club identity and gave members a way to represent the community beyond group runs.
Event Planning
Planned and promoted events that connected brand partners with run club members through product demos, activations, and shared experiences.
