RC Outfitters
Marketing & Brand Management
At RC, I create and execute marketing initiatives that connect people to movement, community, and the brands they love. From email campaigns and social content to brand partnerships, events, and run club programming, I help bring the RC experience to life across digital and in-person channels.
Key Responsibilities:
Marketing Strategy
Email Marketing
Social Media & Content Creation
Brand Partnerships
Event Marketing
Community Engagement
Graphic Design
Social Media & Content Creation
Social Media Graphics
Event Graphics
Reels
Social Media Results
250K+
accounts reached
+10%
follower growth
+20%
content interactions YoY
1.2M
annual content views
Email Campaigns
Lead email marketing for RC Outfitters, creating in-house and paid brand campaigns that drive engagement and revenue.
Average $10,000+ in revenue per store email campaign
Average $2,000-$4,000 in revenue per paid targeted brand campaign
Audience of 43,000+ subscribers
Copywriting, campaign strategy, execution, and reporting
Email Campaign
Paid Brand Campaign
RC Brand Marketing Partnerships & Activations
I lead RC's brand partnership program, managing relationships with leading performance and lifestyle brands that invest more than $100,000 annually in collaborative marketing initiatives.
These partnerships come to life through in-store activations, community events, product launches, social content, and integrated campaigns designed to connect brands with the RC audience while enhancing the customer experience.
Paid Media Collaborations
Partnering with brands to amplify campaigns through strategic paid social advertising.
Event Activations
Bringing brand partnerships to life through in-store events, product demos, group runs, and community experiences.
Brand Partners
